Business

Adani Wilmar Launches New Mobile App For All Fortune Products

Digitization is benefiting companies like Adani and SBI as e-commerce and online payments gain popularity among customers

New Delhi : Keeping up with the current times, Adani Wilmar launched their own mobile application to facilitate online shopping. The application called Fortune Online, will enable customers to avail Adani Wilmar products from the comfort and safety of their homes as the pandemic rages on.

Since the outbreak of COVID-19 pandemic, the preference for online grocery shopping has increased, prompting the decision by Adani Wilmar. The company said that all its products including Fortune cooking oil, food and personal care products would be available on the app. It already has over 10,000 downloads since its launch.

Online shopping has become the go-to method for most people as travel restrictions were put in place since the pandemic started in 2020. It has also given impetus to the government’s digitalization plan as more and more people are going digital for their daily tasks. This fits in directly with the online store vision of Adani. SBI and other banks meanwhile, have also reported an increase in digital transactions which are used in online shopping, ever since COVID-19 hit.

SBI revealed that its digital transactions have touched over 67% compared to just 60% pre-pandemic. The bank credited the rise of e-commerce as a crucial factor leading to this rise in digital traffic. SBI Chairman Dinesh Khara said that facilities such as Real Time Gross Settlement System (RTGS) and National Electronic Fund Transfer (FEFT) helped scale up the numbers.

The Fortune Online app will presently cater to 17 cities and is available on both Android and iOS. Adani Wilmar also confirmed that there will be no delivery charges and the products will be delivered in 2-3 days. Angshu Mallick, CEO & MD, Adani Wilmar Limited, said that the app was a part of the customer-first approach by the brand and takes advantage of the rising popularity of e-commerce and digital transactions.

Digital payments constituted 38.5% of all transaction volume in 2020 and are expected to grow. Reports indicated that by 2024, the share of digital transaction will exceed by 50% and reach 71.7% by 2025. This is a positive news for companies like Adani SBI who will be looking forward to expanding their respective operations.

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